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00:01 – Introduction
00:13 – Meet the Presenters
00:57 – About Jason Barnard “The Brand SERP Guy”
04:01 – Webinar Agenda
05:28 – What are Core Web Vitals?
09:54 – What is a good experience? How do you measure it?
16:08 – Problems that sites, developers, and designers face with Core Web Vitals
24:16 – Impact a slow web has had on SERP results
31:22 – What will be the long-term impact of Core Web Vitals?
33:56 – Audience Q &A

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Get down to the core of Google’s Core Web Vitals.
Join us for a candid conversation breaking down Google’s long-awaited update.

**More than SEO**
The Core Web Vitals shines a light on “User Experience” topics that should be (but are probably not) top-of-mind for all site owners and web professionals. Having a low score, or “poor” user experience, will affect various business KPIs that are crucial for online business across all verticals. In this conversation, our marketing experts, Russ Jeffrey (Duda) and Jason Barnard (Kalicube) dig deep into the practicalities and repercussions of Google’s introduction of Core Web Vitals into its algorithm.

Meet Our Experts!

* Russ Jeffery Director of Strategic Integrations at Duda

* Jason Barnard CEO at Kalicube and The Brand SERP Guy

This Webinar Covers:

* The Ins & Outs of Core Web Vitals
– What quality metrics does Google consider “essential” to delivering a great user experience?

* Industry Impact
– How will these updates play out for different players in the field, including agencies, marketers & clients?

* Plan of Action
– Which steps are your peers taking to prepare their businesses for the forthcoming updates?

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Full List of Core Web Vitals Resources:
https://blog.duda.co/core-web-vitals-resources

Duda Professional Website Builder:
https://www.duda.co

Switch on/off English subtitles by clicking on the CC icon.

Core Web Vitals are meant to measure user experience of actual real-world users during page load. In this talk, we use an everyday explanation of eating out with friends to describe the delays and disruptions that the vitals are meant to assess.

To learn more about Core Web Vitals, check out these resources:
Web Vitals Initiative → https://goo.gle/3gKe8cw
Core Web Vitals & Page Experience FAQs → https://goo.gle/2Ux6SuO

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Why do customers keep losing interest in your store? Could it be that interacting with your store is a pain and a chore? So, how do you fix that?

If every element of your web page takes forever to load completely, it is no surprise that people leave your site before they can buy anything. This is why you must get your store’s LCP up FAST!

LCP means Largest Contentful Paint, and it measures how long it takes your page to load properly. Specifically, it deals with everything a user can see without having to scroll.

A poor LCP score chases customers away in more ways than one. First, it slows down your page because customers have to wait. Secondly, it causes a bad user experience. This translates to poor Google rankings and maybe even one or two reputation-damaging reviews.

Sure enough, as a Core Web Vital, optimizing LCP is on everyone’s mind. Let’s find out what LCP is in detail!

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What is LCP, and Why is it Important?
When customers come to your online store and find beautiful products, of course, they’ll be tapping that CTA button!

But what happens if the button isn’t ready yet? They’ll instead move to the next working store with similar products.

This is precisely what happens when your LCP is poor. The content is right there, but your users cannot interact with them because they aren’t done loading. What’s worse, most people decide to stall by scrolling. And what do they meet? More content that hasn’t fully loaded.

Most users would walk out the door.

LCP, Largest Contentful Paint, is a Google metric that calculates how long it takes to load the over-the-fold content, that is, the part of your page that they can see without scrolling.

A good LCP score is important for your business because it boosts sales, increases Google ranking and saves everyone’s time!

What Should My LCP Score be?
LCP has now become a measurement of page speed. Hence, to stay on top of your speed game, your LCP should remain below 2.5 seconds. What this means is that all your over-the-fold content (or at least the largest and most important ones) should have loaded before the 2.5-second mark.

Pages are ranked like so;

1. 0-2.5 seconds; great LCP

2. 2.6- 4.0 seconds; average

3. more than 4seconds; extremely poor.

At EcomExperts, we work towards a speed time not more than 2 seconds, ensuring that your site loads good even with bad internet.

What Affects LCP Values?
There are a lot of factors that affect page load time and its metrics. These three, however, are known to delay LCP specifically.

Slow server response time
Slow resource load time
Client side-rendering
Fishing out which one exactly torments your site might be tedious. An expert, Shopify optimization agency could fix all your site troubles in a jiffy.

Slow server response time
Of course, when it comes to speed, your server has a huge say. If your page takes too long to receive content from the server, its loading time will automatically be delayed.

Gladly, this situation is only temporary.

A slow server response time can be corrected by optimizing images and codes. A great way to monitor the effectiveness of your server’s speed on the well-being of your site is to use TTFB (Time To First Byte). If your TTFB is below 0.1seconds, you are good to go! Slow server response time is not one of your problems.

Slow resource load time
A slow resource time means the content itself is taking forever to load. To prevent this, optimization cannot be overstated. Compress and compress and compress. Preload heavy files, optimize images.

Finally, make sure your browser is cached so even if the first visit doesn’t go smoothly, subsequent ones will be more convenient for the user.

Client-side rendering
This is the part where you must pay attention to your code. Many websites prefer to render their JavaScripts on the user’s side, causing LCP to lag. So, it’s better to render your codes on the client’s side. This is no child’s play. Rendering is an integral part of Shopify speed optimization.

A correctly rendered webpage will help you run your codes smoothly, with little or no hitches.

How is LCP Calculated?
To calculate how long it takes for the over-the-fold content to load, Google considers the following:

What is the largest or most important element?
When did it load completely?
The largest element a user meets when he enters your store is probably a bold hero image or slide that summarizes what you do in a sentence or less. Often, this first impression determines everything.

It also determines your LCP value. So how do we identify the largest content? Of course, it isn’t simply by looking.

Landing a top spot on Google can have a multi-million dollar impact on your business. Starting in May 2021, the performance of your site (determined by Core Web Vitals) will be critical to your search ranking. Learn how Next.js can help you optimize your site’s performance, user experience, and SEO.

Slides: https://leerob.io/core-web-vitals-2021.pdf