SEO During A Recession (Does It Still Work?)


SEO During A Recession (Does It Still Work?)

Search engine optimization can be one of your most valuable tools in an economic downturn. Here’s what you need to know.

6 Things to Do During a Recession | Phil Town

Is a recession coming? Signs indicate the answer could be “yes” and that it could happen any time now. Do you protect yourself and take advantage of the opportunities that a recession offers to smart investors who know how to spot them? Here’s what you should do.

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Could A Coming Recession Destroy Your Junk Removal Business?

At the time of making this video, I am 45 years old. I have lived through two recessions, the dot com boom and bust, and the housing boom and bust.

I want to share the effects it had in my life and how I saw many small businesses go completely under and how you can learn from my experiences to keep your business safe.

For more information on my services.


Recession! What Will Happen to the Online Industry?

The 2022 recession is coming, and here’s what you can do about it. In this video, you’ll learn what it means for the online industry and how to take advantage of the new opportunities that will arise.

What I’ll cover:
00:00 Introduction
04:51 Profit is King
05:15 Sell Some Websites
05:36 Save Cash
05:54 Seize Opportunities
06:56 Start a Website in an Evergreen Niche
07:29 Hiring A-Players
07:39 Join a Community

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SEO vs PPC – Marketing During a RECESSION

We are of course entering a financial recession and because of this downturn, search engine marketing techniques of SEO and PPC are called into question. How should you do marketing during a recession?

I have spoken previously about the impact of the current situation on PPC and the industries it has affected.

I have also spoken about what businesses can do with their PPC campaigns during this recession

but the question is, which method of search engine marketing will work best in our current economy, SEO or PPC?

In this video we’ll break down the pros and cons of both methods and look at which method your business should be focusing on.

Search Engine Land recently released a survey that showed most businesses will invest in SEO over PPC or indeed any other method of marketing, but should you agree and do the same?

One thing to note however. No marketing channels will be providing great results during a recession, but will SEO or PPC be better?


Takes a long time to work – but you have time now!
3 principles of SEO – on page, links and technical – you can work on all of these during a recession
On page – keyword research, content optimisations – Create new content! Help your ideal customer solve their problems!

Technical – work with developers and freelancers to resolve technical issue and improve website performance

Link building – There are still opportunities to build links
HARO is a journalism platform and they are looking for content, especially about recent events!

Here is my video on HARO


Click costs are down in most industries and some people are still looking, so there is an opportunity to drive cheaper traffic
It’s all about the right messaging to get some type of commitment
B2B PPC is an opportunity to initiate marketing funnels

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